Benjamin Moore’s Color of the Year
Benjamin Moores color of the year is finally out and we’re excited here at Mansionly to get to tell you all about it. Firstly, how do you even begin to think of a color of the year? What does it take to fine comb through all the colors in existence to pick the one and only? According to Andrea Magno, Benjamin Moore’s director of color marketing and development, Andrea and her team canvas trade shows, visit art exhibitions, study trend reports, and file away the colorful sightings of their daily lives. The question they ask themselves is “What does 2020 mean? And how can we express that with a color?”. After spending months on end doing just this, they made their decision and ran with it.
The color of the year for 2020 is… First Light. How can we describe this color? Simply put, it’s a soft pink. A newfound beige. To the Benjamin Moore team, this color personifies a sense of optimism about the next 10 years. “At the brink of 2020 we were just thinking, let’s be upbeat; let’s be happy.”
“When you look at color over time there is often a direct relationship between what shades are popular and what is happening in the world”.
When it comes to the interiors of your home, pink isn’t the first color you think of coating your walls with, is it? According to Andrea when speaking about First Light, “You’re not hit over the head with pink, even if you use it on all four walls—it’s there, it’s enhancing the surroundings, it’s pulling everything together. But it’s not, like, whoa!”
First Light was released with a palette of nine hues. They all work well together, First Light also blends with each of these colors separately and it even stands strong on its own. It is a flexible color and we can’t wait to see how design concepts evolve with this color palette now out there. It’s a perfect selection of go-to neutrals when you want to steer away from the norm.
Where would First Light look just right in your home? Don’t be scared to paint all four walls in First Light, if you have a lot of natural light flowing into your space, then this color reflects the light in all the right ways. Refer to the other 9 hues that they released alongside First Light. This will give you some good direction when it comes to accessorizing the space and adding some accent colors.
First Light doesn’t only have to be on all four walls, you can add this color where you wish, as we said, it’s one flexible color. If you’re walking into your kitchen and not getting inspired to pull together one tasty meal, maybe switch up your kitchen interiors. If you’re feeling daring, paint your kitchen cabinets, according to the Benajmin Moore team, this is one fabulous way to utilize this color. If you’re looking to take it easy when adding this color into your home, try adding some First Light hues to your bedding, scatter cushions and accent chairs.
‘First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism,’ Andrea says.
Our Mansionly inhouse international designer, Denis Orsat, gave us his thoughts on the color of the year.
Looking to spruce up your interiors with this lovely hue? Contact us!